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The effect of fat content on visual attention and choice of red meat and differences across gender.

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dc.contributor.author Banovic, M.
dc.contributor.author Chrysochou, P.
dc.contributor.author Klaus Grunert, G.
dc.contributor.author Rosa, P.J.
dc.contributor.author Gamito, P.
dc.date.accessioned 2016-10-27T13:52:37Z
dc.date.available 2016-10-27T13:52:37Z
dc.date.issued 2016-03-01
dc.identifier.citation Elsevier Food Quality and Preference, Volume 52, September 2016, Pages 42–51
dc.identifier.citation Pp 42-51, DOI 10.1016/j.foodqual.2016.03.017
dc.identifier.uri http://siti2.ulusofona.pt:8085/xmlui/handle/123456789/218
dc.description.abstract In this paper we study the effect of fat content on visual attention and choice of red meat, as well as differences across gender. In an eye-tracking study, conducted with 105 Portuguese meat consumers, we find that fat content has an impact on visual attention, choice reaction time and choice of red meat products. Consumers pay more attention and choose more often meat products with lower fat content. This impact is further gender specific, with female consumers paying more attention and requiring less time to choose meat products with lower fat content. In contract, male consumers pay more attention to red meat products with higher fat content, but spend more time to choose red meat products with lower fat content. We discuss managerial and theoretical implications in relation to marketing of red meat products.
dc.publisher Elsevier
dc.title The effect of fat content on visual attention and choice of red meat and differences across gender.


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